The marketing strategy that focuses on the precise way a B2B purchaser will use a product is known as ______.

A) product-related segmentation
B) geographical segmentation
C) end-use segmentation
D) demographic segmentation

End-use Segmentation

A marketing strategy that categorizes potential customers based on the specific final use of a product or service.

Product-related Segmentation

The process of dividing a market into distinct groups based on specific product characteristics or consumer preferences for products.

Geographical Segmentation

Dividing an overall market into homogeneous groups on the basis of their locations.