Differences in weather and climate create opportunities for marketers to engage in

A) concentrated targeting.
B) geographic segmentation.
C) benefit segmentation.
D) psychographic segmentation.
E) demographic segmentation.

Geographic Segmentation

Geographic segmentation is a marketing strategy that divides the market into segments based on location, such as countries, cities, or neighborhoods.

Weather and Climate

Weather refers to the short-term conditions of the atmosphere at any given time, while climate denotes the average weather conditions of a place over a long period.

Marketers

Professionals involved in the planning, promotion, and selling of products or services to consumers and other businesses.