Asked by Yvette Casarrubias on Jun 05, 2024

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A company that sells only multigrain, low-calorie bread should use an undifferentiated targeting strategy.

Undifferentiated Targeting Strategy

An Undifferentiated Targeting Strategy involves marketing a product or service to a broad audience without tailoring the message to specific demographic or psychographic segments.

Multigrain

A term used to describe products made from a mixture of different types of grains, often perceived as a healthier option compared to single-grain items.

Low-calorie Bread

A type of bread designed with fewer calories per serving than traditional bread, catering to diet-conscious consumers.

  • Perceive the basic ideas and plans implemented in market segmentation.
  • Examine the use of various targeting strategies in depth.
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JD
johannes drijversJun 09, 2024
Final Answer :
False
Explanation :
An undifferentiated targeting strategy targets everyone in the market with the same marketing mix. However, multigrain, low-calorie bread has a specific target market of health-conscious individuals who are looking for a healthier bread option. Therefore, a differentiated targeting strategy would be more appropriate, where the company adjusts their marketing mix to appeal to the specific needs and wants of their target market.