Asked by Nathan Tsung on May 08, 2024
Verified
Cuba is developing several different marketing strategies based on target markets that differ in terms of lifestyles.He is segmenting the overall market by _____.
A) demographics
B) end-use
C) psychographics
D) product
Psychographics
Pertains to the study of personality, values, opinions, attitudes, interests, and lifestyles of individuals or groups.
Market Segmenting
The process of identifying and targeting discrete groups within a larger market, each with its own set of needs, preferences, or characteristics, for more focused marketing efforts.
- Become familiar with the idea of market segmentation and the various grounds upon which it is established, including demographic, geographic, psychographic, and end-use segmentation.
Verified Answer
Learning Objectives
- Become familiar with the idea of market segmentation and the various grounds upon which it is established, including demographic, geographic, psychographic, and end-use segmentation.
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