While demographic and geographic segmentation of retail customers are relatively easy, these characteristics do not help marketers determine

A) how old their customers are.
B) what their customers need.
C) where their customers live.
D) which customers have young children.
E) what income brackets their customers are in.

Geographic Segmentation

A marketing strategy that divides potential customers or markets into groups based on their geographic location, such as by country, region, or city.

Demographic Segmentation

Dividing a market into segments based on demographic factors like age, gender, income, education, or ethnicity, to target specific groups more effectively.

Retail Customers

are individuals who purchase goods or services for personal use from retail stores or outlets.