Asked by Annette Herrera on Jul 08, 2024
Verified
The marketing of services is identical to the marketing of products.
Marketing of Services
Strategies and tactics used to promote and sell intangible services, as opposed to tangible goods.
- Contrast the marketing strategies between products and services.
Verified Answer
TB
Tianna BattlesJul 12, 2024
Final Answer :
False
Explanation :
The marketing of services differs from the marketing of products in several ways such as intangibility, inseparability, perishability, variability, and the involvement of the customer in the service delivery process. Marketing strategies and techniques may need to be adapted to account for these differences.
Learning Objectives
- Contrast the marketing strategies between products and services.
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