The basic difference between a good and a service is that a good

A) provides intangible benefits.
B) can be physically touched.
C) is always less expensive than a corresponding service.
D) generates greater interest among consumers.
E) is more quickly forgotten by consumers.

Intangible Benefits

Advantages derived from a product or service that cannot be physically touched or quantified, such as customer service quality or brand reputation.

Physically Touched

In a marketing context, refers to the consumer's physical interaction or experience with a product.