Coca-Cola has shifted to an undifferentiated marketing approach by offering sugar-free drinks,caffeine-free drinks,and family-size bottles.

Undifferentiated Marketing

A marketing strategy where a company markets its product or service to all potential consumers in the same way, without segmentation.

Caffeine-Free

Products or substances that do not contain caffeine, aimed at consumers looking to avoid the stimulant's effects.

Sugar-Free

Products that do not contain any natural or artificial sugars, catering to health-conscious consumers or those with dietary restrictions.