In a brief essay,discuss the differences between consumer markets and business-to-business markets especially as they relate to purchase decisions.

In comparison to consumer markets,business markets are characterized by having fewer buyers and fewer transactions (but far larger transactions in dollar-value and quantity of goods per transaction).Business-to-business segments are easier to address (catalogue and target with customized communications).Other differences between consumer and business-to-business markets emphasize the differences in the way purchase decisions are made.Consumers,who as a rule make purchases as individuals,may use limited problem solving and rely on emotional responses in many situations; businesses are generally more thorough and more analytic,and often make purchases with teams or "buy centers" and/or with professional purchasing agents using formal procedures and approved specifications.