Marketing issues such as advertising, image, and promotion are important to quality because

A) they define for consumers the tangible elements of a service.
B) the intangible attributes of a product (including any accompanying service) may not be defined by the consumer.
C) they educate consumers on how to use the product.
D) they make the product seem more valuable than it really is.
E) they raise expenses and therefore decrease profitability.

Question

Trevor Schmidt · Accepted Answer

Final Answer : B, Explanation :  The intangible attributes of a product or service, which are often not immediately apparent to consumers, can be effectively communicated and defined through marketing efforts such as advertising, image, and promotion. This helps bridge the gap between what the product/service offers and the consumer's understanding of those offerings.

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