Asked by Hadeel Damra on Jun 06, 2024
Verified
The management concept of customer orientation motivates a company to spend large amounts on advertising to convince customers to buy the company's standard products.
Customer Orientation
A business approach that focuses on identifying and meeting the needs and expectations of customers.
Standard Products
Goods manufactured or procured to consistent specifications each time, which meet a predetermined quality level.
- Acknowledge the principles of customer orientation in marketing management.
Verified Answer
CJ
CORPUZ, Jahelma M.Jun 07, 2024
Final Answer :
False
Explanation :
The management concept of customer orientation focuses on identifying and meeting the needs and wants of customers. This may involve customizing products or services to better meet customer demands rather than convincing them to buy standard products through advertising.
Learning Objectives
- Acknowledge the principles of customer orientation in marketing management.
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