Asked by ashaunte wellington on May 09, 2024
Verified
Relational orientation refers to the efforts of companies to build on the lifetime profitability of a customer.
Relational Orientation
A method of building a relationship with customers based on the philosophy that buyers and sellers should develop a long-term relationship.
Lifetime Profitability
The total net profit a company expects to earn over the entirety of its business relationship with a customer.
- Appreciate the role of supply chain management and relationship orientation in marketing.
Verified Answer
WA
Wiredu AndrewsMay 12, 2024
Final Answer :
True
Explanation :
Relational orientation refers to the company's focus on creating and maintaining long-term relationships with customers in order to increase their lifetime profitability.
Learning Objectives
- Appreciate the role of supply chain management and relationship orientation in marketing.
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