The IMC communication process originates from the __________.

A) integrator
B) sender
C) transmitter
D) communication channel
E) receiver

IMC Communication Process

Integrated Marketing Communications process; the approach of coordinating and integrating all marketing communication tools, avenues, and sources within a company into a seamless program to maximize the impact on consumers at the lowest cost.

Originates

To begin, arise, or be created from a specific source or point.

Sender

In communication, the party who initiates a message or information to be communicated to another party.