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Asked by Satyam Talele on May 11, 2024

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In the IMC communication process, the __________ develops or encodes the marketing communication message.

A) instructor
B) noise
C) transmitter
D) communication channel
E) receiver

Encodes

The process of converting data into a particular form, often for the purpose of security, storage, or transmission efficiency.

IMC Communication Process

An approach to achieving the objectives of a marketing campaign through the well-coordinated use of different promotional methods that are intended to reinforce each other.

Transmitter

A device that sends out a signal, message, or broadcast to a receiver.

  • Recognize the role and importance of the communication process elements in IMC, including sender, receiver, and channels.
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AS
Alejandra SantaCruzMay 18, 2024
Final Answer :
C
Explanation :
The transmitter in the IMC communication process is responsible for developing or encoding the marketing communication message. The transmitter can be a company, advertiser, or agency that creates a message to convey a specific message to the target audience. The message can be created in various forms, including print media, digital media, television, radio, or other forms of communication channels.

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