In the IMC communication process, the __________ is the person who reads, hears, or sees and processes the message being communicated.

A) medium
B) sender
C) transmitter
D) communication channel
E) receiver

IMC Communication Process

The integrated marketing communications (IMC) process involves planning, executing, and monitoring the coordinated brand communication across various channels to achieve specific marketing objectives.

Receiver

In communication, the individual or entity that interprets and understands the message sent by the sender.

Communicated

The process of conveying information, feelings, or instructions through speech, writing, signals, or other forms of interaction.