Asked by Erika Arrona on May 31, 2024
Verified
National manufacturers and retailers often pay a service provider to monitor television ads around the country to ensure that their ads are shown in their entirety during the time frames that were purchased. This service provider is monitoring for IMC noise problems associated with
A) competing messages.
B) lack of clarity in the message.
C) a poor choice of medium.
D) a flaw in the medium.
E) an extended feedback loop.
Television Ads
Commercials broadcasted on TV intended to inform or influence viewers to purchase products or services.
IMC Noise Problems
Interference or obstructions that disrupt the effectiveness of integrated marketing communication efforts.
Service Provider
A company that offers services to individuals or other companies, such as internet services, banking, or consulting.
- Identify the effects of noise on the Integrated Marketing Communications (IMC) process and its disruption to message transmission and receipt.
Verified Answer
ZK
Zybrea KnightJun 03, 2024
Final Answer :
D
Explanation :
The service provider is monitoring for IMC (Integrated Marketing Communications) noise problems associated with a flaw in the medium, such as technical issues that prevent the ad from being shown in its entirety or at the correct time.
Learning Objectives
- Identify the effects of noise on the Integrated Marketing Communications (IMC) process and its disruption to message transmission and receipt.
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