In the IMC process, noise can occur as a result of lack of message clarity, a flaw in the medium, or

A) competing messages.
B) an extended feedback loop.
C) indirect encoding.
D) biased decoding.
E) excessive reach.

Noise

Unwanted or disruptive sound, but in communication, it refers to any external interference that affects the clarity or accuracy of the message transmission.

IMC Process

Stands for Integrated Marketing Communications Process, which coordinates and integrates all marketing communication tools, avenues, and sources within a company into a seamless program to maximize the impact on consumers.

Competing Messages

The existence of multiple messages vying for the attention of the same audience, often leading to noise or confusion in communication efforts.