Asked by Abigail Dupont on Jun 17, 2024
Verified
The five steps of the marketing research process must be followed in a linear fashion and in order.
Marketing Research Process
A systematic methodology for gathering, recording, and analyzing data about issues related to marketing products and services.
- Familiarize with the steps of the marketing research process and their sequencing.
Verified Answer
MK
Mariam KeitaJun 18, 2024
Final Answer :
False
Explanation :
The marketing research process is flexible, and while it has a general structure, steps can be revisited or occur in parallel based on the project's needs.
Learning Objectives
- Familiarize with the steps of the marketing research process and their sequencing.
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