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Asked by Carrisa Green on Jun 05, 2024

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John,a marketer,has defined the market research objective.What should his next step be in the marketing research process?

A) analyze market-oriented metrics
B) develop a research plan
C) write a research report
D) collect information

Marketing Research

The systematic gathering, recording, and analyzing of data about issues related to marketing products and services.

Research Plan

A detailed outline of the objectives, methodologies, timeline, and resources required for conducting a research project.

Market Research

The process of gathering, analyzing, and interpreting information about a market, including about potential customers and competitors.

  • Understand the sequential steps in the marketing research process.
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Donte HamiltonJun 11, 2024
Final Answer :
B
Explanation :
Once John has defined the market research objective, his next step should be to develop a research plan that outlines the various data collection methods, sampling techniques, budget, and timeline. This plan will act as a roadmap for conducting the research and ensure that the objectives are met. Options A, C, and D come at later stages in the research process.

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