Matt is summarizing his research findings and writing a report to share with his team. What step in the marketing research process is Matt in?

A) taking action
B) peer review
C) implementation
D) analyzing outcomes
E) evaluation

Analyzing Outcomes

Involves examining the results or effects of actions, decisions, or policies to understand their effectiveness and to make informed decisions.

Research Findings

These are the outcomes or conclusions derived from systematic investigation into a subject or problem, often used to inform decisions or understand trends.

Report

A document that presents information in an organized format for a specific audience and purpose.