The marketing research process is more productive and effective when marketers use broad research guidelines and collect as much data as possible.

Marketing Research Process

A systematic approach to identifying a marketing problem, gathering data, analyzing information, and presenting findings to inform marketing decisions.

Research Guidelines

Rules or instructions designed to steer or govern the conduct of research to ensure validity, reliability, and ethical standards are met.

Broad Research

An extensive or comprehensive investigation into a wide range of subjects or areas.