After defining objectives and research needs, the next step in the marketing research process involves

A) research evaluation.
B) data collection.
C) data analysis.
D) research design.
E) report writing.

Research Design

The framework or blueprint for conducting a research project, detailing the methods for collecting, measuring, and analyzing data to answer specific questions.

Objectives

Specific, measurable targets that individuals or organizations aim to achieve within a defined timeframe.

Marketing Research Process

A systematic approach to gathering, analyzing, and interpreting information about a market or potential market.