Asked by Abigail Costiniano on Jun 29, 2024
Verified
The first of a prospect's five mental steps in buying is ignorance.
Prospect's Five Mental Steps
The chronological thought process a potential buyer goes through: awareness, interest, evaluation, trial, and adoption.
Ignorance
The state of being unaware, uninformed, or lacking knowledge about something.
- Apprehend the mechanisms and plans utilized in adept sales interactions.
Verified Answer
FR
Francella ReyesJul 02, 2024
Final Answer :
False
Explanation :
The first of a prospect's five mental steps in buying is awareness, not ignorance. Awareness is when the prospect becomes aware of a product or a solution to a problem.
Learning Objectives
- Apprehend the mechanisms and plans utilized in adept sales interactions.