Connor is a salesperson working for a startup that operates on limited resources. Discuss how he can efficiently find information about prospects and customers on his own using a range of online sources.

A few examples include: LinkedIn, a premier social network for business, can help Connor in learning an organization's background as well as its decision makers' background, such as employment history, educational background, educational experience, training, and general interests. D&B Hoovers provides a range of information about businesses, industries, and markets. While this is a paid service, it provides opportunities to better understand firms, decision makers, and their market environment. Manta.com tends to focus on small businesses. Many companies use Manta.com to provide information about their products, services, locations, and so on. By doing so, it provides a litany of information that can help the salesperson understand the firm. Bizstats.com provides a quick financial overview that provides a salesperson with a general, financial understanding of companies that operate within a certain industry.