James is a person who likes to think about things, especially when it comes to making selections among products. According to trait theory, James could be characterized as having a strong:

A) interest in innovations.
B) need for acquiring and owning goods.
C) need for cognition.
D) emphasis on his appearance.

Trait theory suggests that individuals have consistent characteristics that influence their behaviors. A strong need for cognition, as described for James, indicates a preference for engaging in and enjoying thinking, which aligns with his behavior of thoroughly contemplating decisions, especially regarding product selections.