The advertising message "We make better, longer-lasting apparel," suggests that advertising messages need to

A) emphasize technology.
B) focus on price.
C) inform consumers about opportunities.
D) focus on solving problems.
E) engage in mild puffery.

Longer-Lasting Apparel

Clothing designed for durability and extended use, often focusing on high-quality materials and timeless design to reduce waste and environmental impact.

Technology

The application of scientific knowledge for practical purposes, especially in industry, where it encompasses processes, methods, or devices.

Mild Puffery

Promotional statements that are subjective opinions, exaggerations, or bluffs, used to create a positive image but not intended to be taken literally.