Asked by Cassie Owens on Apr 27, 2024
Verified
An advertisement for Canadian Club whiskey playfully compares trying one's first whiskey to a man growing his first chest hair. This is an example of a ________ appeal.
A) rational
B) sex
C) humour
D) fear
Refutational Argument
An argumentative strategy where a speaker or writer acknowledges and challenges opposing viewpoints, aiming to strengthen their position by demonstrating the arguments against it are flawed.
Canadian Club Whiskey
A brand of whiskey produced in Canada, known for its smooth taste and often consumed in mixed drinks or neat.
- Understand the use and impact of emotional appeals in advertising.
Verified Answer
AC
Angel Castillo PalaciosApr 30, 2024
Final Answer :
C
Explanation :
The advertisement uses humor by making a playful comparison between trying whiskey and a humorous milestone (growing chest hair), which is intended to amuse the audience rather than persuade through logic, sex appeal, or fear.
Learning Objectives
- Understand the use and impact of emotional appeals in advertising.
Related questions
An Emotional Appeal Aims to Satisfy Consumers' ________, While an ...
In General, Which Media Outlet's Advertising Relies on a Mix ...
The Author\self-Publisher of a New Book, the Gullah Bible (A ...
The Key to a Successful Emotional Advertising Appeal Is to ...
The Advertising Message We Make Better, Longer-Lasting Apparel, Suggests That ...