Asked by Abdullah Hantuli on Apr 25, 2024

_____ predominate in messages for goods and services that do not perform any discernible rational function and are based on our senses.

A) Emotional appeals
B) Logical appeals
C) Practical appeals
D) Rational appeals
E) Feature-based appeals

Emotional Appeals

A persuasive technique that targets the emotions of the audience to elicit a response or convince them of an argument.

Discernible Rational Function

A mathematical function characterized by a quotient of polynomials that is identifiable and can be explicitly defined.

  • Identify the role of emotional and rational appeals in sales messages.