The key to a successful emotional advertising appeal is to use the emotion to

A) make consumers cry.
B) create a bond between the consumer and the brand.
C) get consumers to think about the benefits of the product.
D) balance social marketing with product-focused advertising.
E) deliver a logical message.

The key to a successful emotional advertising appeal is to create a bond between the consumer and the brand. This can be achieved by evoking positive emotions such as happiness, comfort, or nostalgia, which can lead to a stronger connection with the brand and increased brand loyalty. Simply making consumers cry may be memorable, but it doesn't necessarily create a lasting relationship with the brand. The emotional appeal should also be relevant to the product being marketed, but the focus should not always be on the product's benefits. By creating a connection based on emotions, the brand can separate itself from competitors and create a strong, loyal consumer base.