An emotional appeal aims to satisfy consumers' ________, while an informational appeal speaks to consumers' _______

A) needs; desires.
B) institutional focus; personal focus.
C) emotional desires; utilitarian needs.
D) top-of-the-mind awareness; bottom-of-the-mind reactions.
E) cost-consciousness; imaginations.

Informational Appeal

Advertising or communication strategies that focus on providing factual information or logical arguments to persuade consumers.

Emotional Appeal

A persuasive technique used in advertising and marketing to create an emotional response in the audience, aiming to influence their purchasing decisions.

Utilitarian Needs

The practical or functional aspects that consumers consider when purchasing a product, focusing on the utility and efficiency it provides.