Television advertising has recently expanded to include "mini-ads," which are short ads lasting five to ten seconds. These ads are most useful in advertising to men, since men are more likely than women to channel surf during commercial breaks. Given this fact, this type of advertising will be more useful to marketers engaged in ________ segmentation.

A) demographic
B) psychographic
C) behavioral
D) benefits
E) geographic

Demographic Segmentation

The division of a market into segments based on demographic factors like age, gender, income, education, or ethnicity to tailor marketing strategies.

"Mini-Ads"

Short, appealing advertisements aimed at capturing audience attention quickly, often used in digital or social media platforms.

Channel Surf

The action of quickly switching between channels on a television to find a desirable program to watch.