________ segmentation is the most common basis of consumer market segmentation because these segments are easy to define and usually easy to reach.

A) Geographic
B) Psychographic
C) Behavioral
D) Benefits
E) Demographic

Demographic Segmentation

The grouping of consumers according to easily measured, objective characteristics such as age, gender, income, and education.

Consumer Market

The market segment consisting of individual customers who purchase goods and services for personal use.

Segments

In marketing, it refers to subsets of a market made up of people or organizations with one or more characteristics that cause them to demand similar product and/or services based on qualities like interests, needs, or location.