Although marketers have found that psychographics are often more useful for predicting consumer behavior than demographics, psychographic segmentation

A) is available only in limited geographic areas.
B) is rarely used and unproven.
C) offers only one-to-one marketing potential.
D) is a more expensive method for identifying potential customers.
E) is still an unproven area.

Psychographic Segmentation

The process of dividing a market into segments based on consumer psychology, including personalities, values, attitudes, interests, and lifestyles.

Predicting Consumer Behavior

The process of using various analytical methods and data to forecast future purchasing patterns and preferences of consumers.

Demographics

Information about the characteristics of human populations and segments, especially those used to identify consumer markets such as by age, gender, income, and education.