Asked by Martevus Blount on Jun 24, 2024
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Giant Food Stores in suburban Washington, DC, adjusts its ethnic food aisle offerings based on the ethnic groups living near each store. Giant Foods is using geodemographic segmentation.
Geodemographic Segmentation
The grouping of consumers on the basis of a combination of geographic, demographic, and lifestyle characteristics.
Ethnic Food Aisle
A section within grocery stores dedicated to foods and ingredients associated with various ethnic or cultural cuisines.
Suburban
Pertaining to or characteristic of areas on the outskirts of a city, often residential in nature and less densely populated than urban centers.
- Obtain insights into the critical theories and strategies underlying market segmentation.
- Discern the various market segmentation methods, including geographic, demographic, psychographic, and behavioral.
- Recognize the importance and methods of adapting marketing efforts to specific segments.
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Learning Objectives
- Obtain insights into the critical theories and strategies underlying market segmentation.
- Discern the various market segmentation methods, including geographic, demographic, psychographic, and behavioral.
- Recognize the importance and methods of adapting marketing efforts to specific segments.
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