Asked by Changhao Zhang on Jul 22, 2024
Verified
Data from customer-facing and customer-touching applications are the inputs for analytical CRM systems.
Analytical CRM
A component of customer relationship management focusing on analyzing customer data and behaviors to improve business relationships.
Customer-touching Applications
Software applications, often part of CRM systems, that allow customers to directly interact with a company's services or its information.
- Become familiar with the key concepts and the critical role of Customer Relationship Management (CRM).
Verified Answer
AC
Arletha ChesterJul 22, 2024
Final Answer :
True
Explanation :
Analytical CRM systems use data from customer-facing (direct interaction with customers) and customer-touching (customer-initiated interactions) applications to analyze customer behavior, preferences, and trends to support decision-making processes in customer relationship management.
Learning Objectives
- Become familiar with the key concepts and the critical role of Customer Relationship Management (CRM).
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