Asked by Pyper Mortenson on Jun 25, 2024
Verified
Analytical CRM systems are the input for operational CRM systems.
Analytical CRM
Customer Relationship Management focused on analyzing customer data and behaviors to improve business relationships and anticipate customer needs.
Operational CRM
A type of Customer Relationship Management focused on streamlining and improving the business operations that involve direct interaction with customers.
- Understand the concepts and importance of Customer Relationship Management (CRM).
Verified Answer
MK
manoj kumarJun 29, 2024
Final Answer :
False
Explanation :
Analytical CRM systems analyze customer data and insights generated from operational CRM systems, not the other way around. Operational CRM systems focus on direct interactions with customers, while analytical CRM systems use the collected data to analyze customer behavior and patterns.
Learning Objectives
- Understand the concepts and importance of Customer Relationship Management (CRM).
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