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Asked by Edgar Quinones on May 10, 2024

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Self-concept theory asserts that buyers have four images: real self, self-image, ideal self, and looking-glass self.

Self-concept Theory

A psychological framework suggesting that individuals have a collection of beliefs about themselves that influence their behavior and attitudes.

Looking-glass Self

A concept in sociology that suggests an individual's self-perception is influenced by how they believe others perceive them.

Ideal Self

A person's conception of how they would like to be or believe they should be, often serving as a motivation for self-improvement or behavioral change.

  • Comprehend the self-concept theory and its relevance to buyer behavior.
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Michael McReynoldsMay 14, 2024
Final Answer :
True
Explanation :
Self-concept theory proposes that individuals have four images: real self (how an individual perceives themselves), self-image (how an individual would like to perceive themselves), ideal self (how an individual aspires to be perceived by others), and looking-glass self (how an individual believes others perceive them).

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