Consumers who score high on a scale of public self-consciousness:

A) are interested in clothing and are heavy users of cosmetics.
B) are usually older than average, mostly 50 and over.
C) are unconcerned about what others say about them in private, behind their backs.
D) go to great lengths to avoid appearing in public.

Public Self-consciousness

is a personality trait that makes individuals more aware of how they are perceived by others, leading them to modify their behavior in social situations.

Cosmetics

products applied to the body to improve or change the appearance.

Clothing

Fabric or material worn on the body to protect, adorn, or communicate social, cultural, or personal identity.