Placing coolers of Powerade drinks and energy bars in high-traffic areas of fitness centres indicates that marketers are most likely trying to ensure that appropriate ________ are active.

A) competitive products
B) role identities
C) paired stimuli
D) profit centres

Role Identities

The aspects of an individual's identity that are derived from their roles in society, such as their job or parental status.

Profit Centres

Segments or units within an organization that are responsible for generating revenue and are assessed based on their profitability.

Paired Stimuli

In psychology and marketing, the presentation of two stimuli together so that the response to one can be measured or influenced by the other.