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Asked by Kendra Whitehurst on Jul 16, 2024

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Roberta is in the process of buying a new flat screen TV. There are many possible flat screens to choose from, but she is focused on a few she would actually consider buying. These make up her ________ set.

A) universal
B) retrieval
C) immediate
D) evoked
E) focus

Evoked Set

A group of relevant brands or products that a consumer remembers when making a purchase decision.

  • Recognize the groups (universal, retrieval, evoked) pertinent to the process of making decisions by consumers.
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Wenesha StewartJul 19, 2024
Final Answer :
D
Explanation :
The term "evoked" refers to the specific set of options a consumer is considering for a particular purchase decision. In this case, Roberta is considering a few specific flat screens for purchase, making them her "evoked" set.

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