Asked by courtney laverty on May 22, 2024
Verified
A high-involvement type of purchase typically requires routine decision making.
High-involvement
A term referring to situations or purchase decisions where the consumer spends a lot of time and effort considering and making the decision due to the significance of the outcome.
Routine Decision Making
The process of being in the habit of buying a particular product so attitudes and beliefs toward the product are already formed and are usually positive.
- Differentiate between the purchasing behaviors of consumers and their decision-making models.
Verified Answer
AK
Ahmad KarimehMay 25, 2024
Final Answer :
False
Explanation :
A high-involvement purchase typically involves a significant amount of information search, evaluation of alternatives, and deliberation before making a decision. Consequently, it is not typically a routine decision.
Learning Objectives
- Differentiate between the purchasing behaviors of consumers and their decision-making models.
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