Asked by Caitlin Gamble on May 16, 2024
Verified
According to the consumer buying decision process, need arousal is immediately followed by information evaluation.
Need Arousal
A situation in which a salesperson triggers a psychological, social, or economic need in the buyer.
Information Evaluation
A process that determines what will be purchased as the buyer matches this information with needs, attitudes, and beliefs in making a decision.
- Distinguish between consumer buying processes and decision making types.
Verified Answer
MB
Maddie BlairMay 17, 2024
Final Answer :
False
Explanation :
Need arousal is immediately followed by information search, where consumers look for information about the products or services that can fulfill their needs. Information evaluation comes after the information search stage.
Learning Objectives
- Distinguish between consumer buying processes and decision making types.
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