Retailers use ________ to communicate with or sell to consumers through wireless handheld devices.

A) virtual media
B) mobile commerce
C) cooperative advertising
D) share of wallet tactics
E) social media advertising

Mobile commerce refers to the buying and selling of goods and services through wireless handheld devices such as smartphones and tablets. Retailers can use mobile commerce to communicate with and sell to consumers through mobile apps, mobile-optimized websites, text messaging, and other forms of mobile communication.