Internet buyers are sometimes surprised to see online retailers using information about their past purchases to customize promotions targeted to them the next time they visit the retailer's website. The retailer is using the information to

A) comply with Homeland Security requirements.
B) shift from a general merchandise retailer to a private-label retailer.
C) increase the share of wallet from their best customers.
D) create traffic in their brick-and-mortar stores.
E) reward customer loyalty.

Question

Siham Milito · Accepted Answer

Final Answer : C, Explanation :  By using information about past purchases to customize promotions, the retailer is trying to increase the share of wallet from their best customers. This means that they are targeting customers who have already made purchases with them and are more likely to make additional purchases in the future. The retailer is trying to encourage these customers to spend more money with them, rather than going to other retailers.

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