Asked by Sakina Pervez on Apr 25, 2024

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In Figure 1,what type of shopping experience is found in Quadrant A?

A) Most furniture stores
B) Amazon.com
C) Traditional retail
D) Grocery industry in the U.K.and Walmart in the U.S.

Omni-Channel Retail

A seamless approach to retail that integrates the different methods of shopping available to consumers, such as online, in a physical store, or through a mobile device.

Shopping Experience

The overall perception and satisfaction of a customer during the process of purchasing products or services, including factors like convenience, service, and atmosphere.

  • Shed light on the distinctions in omnichannel retailing across various segments of the model offered.
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LP
Lorena PedrozaApr 27, 2024
Final Answer :
C
Explanation :
Quadrant A represents traditional retail, where customers shop in physical stores and may not have access to online channels or advanced technology-based services. This is different from Quadrant B, which represents e-commerce companies such as Amazon that focus solely on online shopping experiences. Quadrant C represents omni-channel retailers that offer both physical and online shopping experiences, with varying levels of integration and coherence between the two. Quadrant D represents retailers that have integrated advanced technology-based services into their physical and online shopping experiences, such as the grocery industry in the U.K. and Walmart in the U.S.