Asked by Nicholas Boren on Jul 18, 2024
Verified
According to Forrester Research, almost half of the goods and services that consumers ultimately purchased in a store were actually influenced by online activity.
Forrester Research
A global market research company that provides advice on existing and potential impact of technology, to its clients and the public.
- Comprehend the theory and uses of experiential retailing.
- Acquire an understanding of the function and effects of big data analytics on the retail industry.
Verified Answer
JC
Jessica CarterJul 20, 2024
Final Answer :
True
Explanation :
Forrester Research has found that a significant portion of in-store purchases are influenced by online activities, such as research and comparison shopping, indicating the strong impact of digital presence on consumer buying behavior.
Learning Objectives
- Comprehend the theory and uses of experiential retailing.
- Acquire an understanding of the function and effects of big data analytics on the retail industry.