Belk's idea of the extended self suggests ______.

A) we buy brands to impress others
B) we buy brands because they provide functional benefits
C) we buy brands because of their creative advertising
D) we buy brands because they say something about who we are

Extended Self

is a concept depicting how individuals incorporate possessions or objects into their self-concept, seeing these items as part of their identity.

Creative Advertising

The use of innovative and unconventional marketing strategies to capture attention and engage consumers.

Functional Benefits

The practical or utilitarian advantages that a product or service offers to customers, typically related to its use or functionality.