List the elements of an information technology system used to help answer marketing questions.

An information technology system used to satisfy an organization's needs for marketing information includes: (1) the marketing researcher or data scientist with access to a computer; (2) cloud environment-data storage-and cloud computing capabilities, consisting of external and internal databases housed in a data warehouse; (3) buying queries (or a set of questions) of the system; (4) analytical tools to analyze, organize, and present data; and (5) the results, displayed in print or on a computer monitor, in the form of text, tables, charts, graphics, etc. See Figure 8-5.