Asked by Sara Erika DeMesa on Jul 18, 2024
Verified
Which of the following is a method of marketing research?
A) keeping a dream journal
B) conducting surveys
C) disjunctive dilemmas
D) All of these answers are correct.
Marketing Research
The process of gathering, analyzing, and interpreting information about a market, about a product or service to be offered for sale in that market.
Conducting Surveys
The process of gathering data or information from a sample of individuals through a series of questions to research opinions, behaviors, or characteristics.
Dream Journal
A record where one documents the content of their dreams, often used for personal insight, psychological analysis, or creative inspiration.
- Appreciate the mechanism and criticality of marketing research.
Verified Answer
AB
Alexanderia BlackwellJul 20, 2024
Final Answer :
B
Explanation :
Surveys are a way of conducting marketing research. By getting the opinions of a representative sample of the target market, marketers are able to reliably draw conclusions about their customers. Notice that this is a form of inductive reasoning.
Learning Objectives
- Appreciate the mechanism and criticality of marketing research.