Asked by DYLAN PANGIA on May 11, 2024
Verified
What are the five steps in the marketing research approach?
Marketing Research Approach
A systematic method that involves collecting and analyzing data to understand market trends, customer preferences, and product potential.
- Know the five steps in the marketing research approach.
Verified Answer
SA
Salamatu AbdallahMay 13, 2024
Final Answer :
The five-step marketing research approach includes: Step 1-define the problem; Step 2-develop the research plan; Step 3-collect relevant information; Step 4-develop findings; Step 5-take marketing actions. See Figure 8-1.
Learning Objectives
- Know the five steps in the marketing research approach.
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